Following the live brief set by Rubicon, a total of 88 learners from the Level 2 Diploma in Creative Media Production & Technology and the Level 3 Diploma in Creative Media Production & Technology, took part in the project, working in teams to produce 30–90 second adverts for the Rubicon RAW range.
Viren Chauhan from AG Barr Group (Rubicon), alongside Harrison from Level Up Visuals, returned to view and judge the final outcomes, selecting a top three of winning teams who were recognised for their creativity, teamwork and execution. The ads ranged from simple yet impactful concepts to more daring, humorous ideas, all while clearly responding to the brief and brand identity.
Viren and Harrison praised the learners’ effort, dedication and originality, particularly noting how well many teams stuck to the brief and developed fun, unique concepts. Constructive feedback was also provided on technical elements such as lighting, camera angles and editing, making the judging session a valuable and authentic industry learning experience for all involved.
