Merton College recently welcomed Bayo Igoh, the dynamic founder of Bigoh Coaching, who delivered an inspiring live placement brief to our second-year BTEC Marketing Pathway students.
Bayo's talk gave an opportunity for our students to engage with a real-world business challenge by working directly on marketing strategies for Bigoh Coaching. By offering his time, expertise, and business as a live case study, Bayo is empowering our students with hands-on experience, valuable industry insights, and the confidence to express themselves as marketing professionals.
We look forward to Bayo's next visit later this month, where he will be judging our students’ marketing tasks and providing valuable feedback.
