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Digital Product Manager Apprenticeship - Level 4

Digital Product Manager Apprenticeship - Level 4

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A Digital Product Manager will drive and manage digital products through the complete product lifecycle. Digital products are typically systems, services, apps, websites, software in a digital environment, starting from inception of the product, through to prototyping and gaining customer or user feedback. Digital and technical teams use modern or cutting-edge technology to deliver great products for users and create value for their businesses. Any organisation of any size that creates or uses digital products such as systems, services, apps, websites, software in a digital environment will benefit from this occupation. Apprenticeships are flexible and are designed to offer a structured programme of learning to fit around the needs of the individual and the employer. Learning takes place mainly during the employment through the development of 'on the job' skills, supported by your college based 'off the job training' which will take place online via MS Teams for one day every other week, during the college term. Both the on and off the job elements of the apprenticeship lead to nationally recognised qualifications.

  • Entry Requirements


    Employers will set their own entry criteria; the minimum academic entry is maths and English GCSEs at a grade 4/C or above.

  • Course Content


    The Level 4 Digital Product Manager Apprenticeship is designed to equip learners with the skills and knowledge needed to become successful digital product managers. Apprentices learn to manage the complete lifecycle of digital products, from inception to decommissioning. The apprenticeship covers various methodologies such as Agile, Waterfall, Lean, and DevOps, enabling apprentices to select the most appropriate approach based on product, market, and organizational needs. It also emphasizes data-driven decision-making, stakeholder management, and ethical product development. Topics include;

    • Digital Product Management
    • Marketing Tools and Techniques
    • Stakeholders and Communications
    • Customer Focus
    • Digital Product Development
    • Digital Product Management and Delivery

  • Progression Next Steps


    The Apprenticeship can lead to employment in businesses and organisations that rely on Digital Products to improve themselves, such as consultancies, finance and insurance firms, through to marketing and advertising agencies. You can also consider continuing your studies with the Level 6 Digital User Experience (UX) Professional Degree Apprenticeship

  • Additional Information


    Click on the Apply link on this page to start the application process

    For further guidance and information if you are not currently employed in a suitable role please have a look at Apprenticeship FAQs

    If you are an employer and interested in any of our Apprenticeships for your staff, please email our dedicated Apprenticeship team at This email address is being protected from spambots. You need JavaScript enabled to view it.

  • Course Structure


    The course is split into several phases: During the on-programme training phase of an apprenticeship, apprentices develop skills through online college sessions via MS Teams one day every other week, while simultaneously building a portfolio that documents their learning and practical work experience. This structured approach helps apprentices gain the knowledge, skills, and behaviours expected from a competent Digital Product Manager.

    End Point Assessment (EPA) is the final stage that an apprentice goes through to complete their apprenticeship. The apprentice must show their learning to an independent end-point assessor and the overall grade available is distinction, pass or fail.

    The apprenticeship duration is up to 24 months plus EPA. Learning takes place mainly during the employment through the development of 'on the job' skills, supported by your college based 'off the job training' which will take place online via MS Teams for one day every other week, during the college term.

  • Assessment Details


    The apprentice has to successfully achieve their End Point Assessment (EPA) which includes;

    • Knowledge test - multiple choice exam paper,
    • Practical test and Interview underpinned by a portfolio of evidence.