Key Facts
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Starting
1 Aug 2025- Location
- Wandsworth
- Start Time
- 02:57
- End Time
- 02:57
- Duration
- 1 Year
- Study Mode
- Part Time Day
- Days
- Roll-On Roll-Off (Any Day of Week)
- Start Date
- 1 Aug 2025
- Level
- Short Course
- Code
- WCRX302FC
Fees
- 19+ Fee
- £ 25
Digital Marketing Business Principles - Online
Develop your digital skills and learn how to build a brand, and understand some of the Social media tools that help grow a business online. This course covers SEO, social media strategy, introduction to email marketing, and analytic, perfect for entrepreneurs and career changers.
Testimonial I launched my handmade jewellery business during lockdown, but had no idea how to market it. This course taught me how to build a website, run Instagram ads, and track engagement. My sales tripled in three months." — Callum D., Small Business Owner
Once you have enrolled, you will receive your course access link within 5 working days. Please check your email for this link, which you'll need to get started.
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Entry Requirements
A good grasp of English, Maths and ICT would be beneficial for this course -
Course Content
This course will help develop the skills in- Principles of search marketing (SEO and PPC)
- Email marketing fundamentals
- Web analytics and performance metrics
- Mobile apps and digital platforms
- Social media platforms: similarities, differences, pros/cons
- Digital etiquette and professionalism
- Data protection and security in marketing
- Integrating digital platforms into business environments
- Understanding customer needs and business context
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Assessment Details
At the end of the course, learners will take an online multiple-choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course. *The pass mark is 80%.
