Key Facts

  • Starting
    1 Aug 2025
    Location
    Wandsworth
    Start Time
    06:15
    End Time
    06:15
    Duration
    1 Year
    Study Mode
    Part Time Day
    Days
    Roll-On Roll-Off (Any Day of Week)
    Start Date
    1 Aug 2025
    Level
    Short Course
    Code
    WCRX302FC

    Fees

    19+ Fee
    £ 25

    Enrol

  • Starting
    1 Aug 2026
    Location
    Wandsworth
    Start Time
    06:15
    End Time
    06:15
    Duration
    1 Year
    Study Mode
    Part Time Day
    Days
    Roll-On Roll-Off (Any Day of Week)
    Start Date
    1 Aug 2026
    Level
    Short Course
    Code
    WCRX302FC

    Fees

    19+ Fee
    £ 25

    Enrol

Digital Marketing Business Principles

Digital Marketing Business Principles

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Develop your digital skills and learn how to build a brand, and understand some of the social media tools that help grow a business online. This course covers SEO, social media strategy, introduction to email marketing, and analytic, perfect for entrepreneurs and career changers.

Testimonial: "I launched my handmade jewellery business during lockdown, but had no idea how to market it. This course taught me how to build a website, run Instagram ads, and track engagement. My sales tripled in three months." *Callum D., Small Business Owner

Once you have enrolled, you will receive your course access link within five working days. Please check your email for this link, which you'll need to get started.

  • Introductory Course Info HE


    Understand how digital marketing works Explore SEO and website visibility Learn social media marketing basics Create simple marketing content Understand customer behaviour Build a basic marketing plan

  • Entry Requirements


    A good grasp of English, Maths and ICT would be beneficial for this course. No marketing experience required. Suitable for all levels.

  • Course Content


    This course will help develop the skills in

    • Principles of search marketing (SEO and PPC)
    • Email marketing fundamentals
    • Web analytics and performance metrics
    • Mobile apps and digital platforms
    • Social media platforms: similarities, differences, pros/cons
    • Digital etiquette and professionalism
    • Data protection and security in marketing
    • Integrating digital platforms into business environments
    • Understanding customer needs and business context

  • Progression Next Steps


    ONLINE STUDY, ANYTIME, ANYWHERE WCRX337FC Social Media Marketing
    WCRX328FC Build and Design a Website
    *WCRX326FC Set Up and Launch Your Online Course

  • Additional Information


    Delivery and Support This is an online course. Upon registration, you will receive your access link via email within five working days. If you have not received this, please check your spam/junk folder before contacting us. Once enrolled, you'll gain access to your course materials and begin your learning journey at your own pace. We also offer a wide range of additional online courses to support your continued professional and personal development. If you're looking to expand your skills further, we encourage you to explore and enrol unto our other online or in person courses available. If you have any questions, or if you would like to discuss customised in-person training for groups of 12 or more, please contact us at: audrey.francis@stcg.ac.uk. Enjoy your learning journey!

  • Course Structure


    Self paced online modules Short video lessons Practical marketing tasks Real world examples

  • Assessment Details


    At the end of the course, learners will take an online multiple choice question assessment test This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course *The pass mark is 80%

  • Teaching and Learning


    Learning is flexible, online and selfpaced, with clear explanations and practical examples.