Key Facts

  • Starting
    1 Aug 2025
    Location
    Wandsworth
    Start Time
    09:07
    End Time
    09:07
    Duration
    1 Year
    Study Mode
    Part Time Day
    Days
    Roll-On Roll-Off (Any Day of Week)
    Start Date
    1 Aug 2025
    Level
    Short Course
    Code
    WCRX302FC

    Fees

    19+ Fee
    £ 25

    Enrol

Digital Marketing Business Principles - Online

Digital Marketing Business Principles - Online

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Develop your digital skills and learn how to build a brand, and understand some of the Social media tools that help grow a business online. This course covers SEO, social media strategy, introduction to email marketing, and analytics—perfect for entrepreneurs and career changers.

Testimonial: "I launched my handmade jewellery business during lockdown, but had no idea how to market it. This course taught me how to build a website, run Instagram ads, and track engagement. My sales tripled in three months." — Callum D., Small Business Owner

Once you have enrolled, you will receive your course access link within 5 working days. Please check your email for this link, which you'll need to get started.

  • Entry Requirements


    A good grasp of English, Maths and ICT would be beneficial for this course

  • Course Content


    This course will help develop the skills in • Principles of search marketing (SEO and PPC) • Email marketing fundamentals • Web analytics and performance metrics • Mobile apps and digital platforms • Social media platforms: similarities, differences, pros/cons • Digital etiquette and professionalism • Data protection and security in marketing • Integrating digital platforms into business environments • Understanding customer needs and business context

  • Assessment Details


    At the end of the course, learners will take an online multiple-choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course. *The pass mark is 80%.